Product innovations like gummies, drinks, powders and specialty pill formulations are leading the product development trend. And kinda like how so many of us have shared our DNA with online testing services, so are some brands that have begun personalizing probiotics for the consumer.
To read more about my deep dive in probiotic product development trends, check out The gut microbiome – digital magazine.
Ashwagandha root in bowl
In a recent survey, one-third of Americans said they would consider buying natural products that address stress. Trying to juggle the demands of an always-on life can be that trigger for many. Or maybe it’s a one-time event that leads to a very emotional reaction. However, stress finds its way into daily lives, the question is how to deal? The answer for more and more people is to skip the scripts and take the natural approach with ashwagandha root. Here’s how ashwagandha has become a darling for managing stress the natural way.